Ayushman Vay Vandana: who it’s for, how the cover works, and how to apply.
A little less jargon. A lot more clarity.
Paisa.
Policy.
Seedhi baat.
Finance, tax and sarkari schemes.
Explained in everyday language, with the details that actually matter to you.
In Hinglish. For real life.

01 / THE EXPLAINERS
Big questions.
Brief answers.
The fine print, the useful bit, the thing you’ll want to send to your family group.
Research Analysts, Investment Advisers and Mutual Fund Distributors, explained.
A new job, a business, a first home, rooftop solar, or college fees. Start here.
02 / WHAT YOU’LL FIND HERE
The stuff that
shows up in real life.
Because understanding the small print can make a big difference to your next decision.
Your money.
Investing basics, insurance, banking and the questions you should ask before saying yes.
Explore money briefsThe fine print.
Tax, rules and policy changes. What they say, what they mean, and why they matter.
Follow the updatesWhat’s available.
Government schemes, eligibility and how to take the next step for yourself or your family.
Explore scheme briefs
and a simpler explanation.
03 / BEHIND THE BRIEF
Curiosity first.
Clarity always.
You shouldn’t need a dictionary to understand a decision that affects your money.
That’s the idea behind Mr. Briefist. Take a question from everyday life, work through the details, and explain it in language you would actually use.
From a government benefit your parents might use to the registration you should check before paying for investment advice, every brief starts with the same question:
“Iska mere liyeCome say hello
kya matlab hai?”
04 / LET’S COLLABORATE
Have something
worth explaining?
Let’s turn it into a story people understand.
For brand partnerships, content collaborations and conversations that bring clarity.
- A little about your brand.
- The idea you have in mind.
- Your timeline and budget.
A FEW QUICK ANSWERS
Before you go.
What language are the explainers in?
Mostly Hinglish: everyday Hindi with the English terms you’ll actually come across in forms, policies and financial conversations.
Can I suggest a topic?
Absolutely. Send your question to @mr.briefist on Instagram. Specific, everyday questions make a useful starting point for a brief.
Where should a brand reach out?
Message Mr. Briefist on Instagram with your brand, the proposed collaboration, your timeline and budget.